报告主题: Consumer Behavior for Textile Product Development

报告时间: 2016年03月28日上午10点   

持续时间: 90分钟

报告地点: 东华大学纺织学院3004      

听讲人数: 50

报告人及简介:

Yingjiao Xu, Professor at North Carolina State University. She holds a B.S. degree in Textile Engineering from China Textile University (now renamed as Donghua University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of the College of Textiles in August, 2010. Prior to this, she worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research in the area of consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior. She has investigated various types of consumer behaviors, including rational consumer behavior, impulse buying, compulsive buying, and conspicuous consumption, from social, psychological, and cultural perspectives. Her current research projects include: 1) consumer behavior for luxury fashion products;2)consumer responses to green marketing in the apparel industry; and 3) the role of social media in consumer behavior and in building brand equity for apparel companies.

报告大纲:

(1) Introduction to the College of Textile at North Carolina State University

(2) Potential opportunities for studying at NCSU.

(3) Consumer behavior in textile merchandising and used in textile product design and development